White-label means your customers see your brand, not ours. ICTPBX now installs as a progressive web app, so tenants can add it to a phone or desktop home screen with your logo, get update prompts, and open a built-in user guide. Here’s what a branded PBX app gives your customers.
What a progressive web app is
A progressive web app, or PWA, is a web application that installs like a native app. Your tenant opens the portal in a browser, chooses add to home screen, and from then on the app launches in its own window with no browser bar. There’s no app store, no download approval, and no separate build to maintain. The same ICTPBX you run on the web becomes an installable app.
Per-tenant branding
Because ICTPBX is multi-tenant and white-label, the installed app carries each tenant’s branding. A customer sees your logo, your company name, and your theme, not a generic interface. To the people using it, the phone system looks like a product you built, which is exactly the point of reselling under your own brand.
In-app updates and a built-in guide
When you ship a change, tenants get an in-app prompt telling them an update is available, so they’re never stuck on a stale version. The app also ships with a generated user guide, so customers have documentation in the same place they manage extensions, trunks, and DIDs, without hunting for a separate manual.
Why this matters for white-label providers
An installable, branded app raises how your service feels to the customer. It sits on their home screen next to the other tools they use every day, it opens fast, and it reinforces your brand each time they launch it. For a provider, that’s a small change with an outsized effect on retention and perception.
Frequently asked questions
Is ICTPBX a native mobile app?
It’s a progressive web app. Tenants install it straight from the browser with add to home screen, so it behaves like a native app without going through an app store.
Can I brand the app for each tenant?
Yes. ICTPBX is white-label and multi-tenant, so each tenant’s installed app shows your logo, company name, and theme.
Does the app update automatically?
Tenants get an in-app prompt when an update is available, so they can move to the latest version without reinstalling.
Is there documentation inside the app?
Yes. A generated user guide ships with the app, so customers have docs alongside the tools they use to manage their phone system.
The PWA is one of several updates in our latest release. Read the full ICTPBX feature update, explore hosted PBX for resale, or contact us for a walkthrough.